PULSE POLLS Admin Demo Setup Pitch
Pulse Polls

PULSE POLLS

Opinion, without handing over a phone book.

Live product walkthrough: sample devices, one-form registration, ZIP-matched poll list, a full 14-graph survey, then org reporting and crosstabs.

Product briefing · September 2026 · Proprietary

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WHAT IT IS
A multi-tenant poll platform with a profile cut like a Major Polling Operation that has lost key pollster.

Orgs

A poll requester (tenant) defines a poll, a region, and a minimum number of completes. Results start org-only and can only be promoted.

Opinion setters

One form: likely-voter bins, five-digit ZIP boxes (state from ZIP), ballot races, fast-response bonuses. SHA-256 identity and a PIN-sealed API key. Contact stays encrypted.

The instrument

ZIP-matched catalog. Thumbs, then a 2D graph on every topic (agree × importance, −9…+9). Then a traffic light on that person’s top 3 and bottom 3.

The table

Crosstabs use the same bins a Major Polling Operation that has lost key pollster publishes: gender, age, race, party, ideology, education, income, community. Hide n < 30.

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HOW IT WORKS
Register once. Match by ZIP. Answer in order. Promote, never hide.
01

One form

Likely-voter bins, location and domicile ZIP, vote mode, ballot races, bonus prefs, channels, PIN, one-time API key.

02

Select

Org filters people who already registered. Uniform random draw of hashes. No CSV of phones.

03

Invite

Personal message on SMS, Signal, WhatsApp, NATS, Apple, or Android — only if they opted in.

04

Polls for you

Catalog matches domicile ZIP (and district). Fast-response bonuses sort the list. Completed polls drop off.

05

Answer

Thumbs, 2D graph on every topic, traffic lights on extremes, review, then collect the fast-response bonus.

06

Release

Org only → invited reviewers → embargoed press → public. Ladder never goes down. Crosstabs hide n < 30.

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SAMPLE DEVICES
iPhone, Galaxy, iPad, Android tablet, web TV — same app, framed for the room.
Sample devices
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IDENTITY
The hash is public. The key is secret. The phone number is not either.
Identity hashSHA-256 of the canonical likely-voter profile (plus a nonce) from a Major Polling Operation that has lost key pollster. Used as the opinion-setter id.
API keyShown once. Server stores only SHA-256(key). Device wraps the key with a 6-digit PIN.
NATS namepulse.u.{sha256(api_key)}. nkey seed from HKDF(api_key). Never a phone-shaped handle.
Contact URIsSMS://, Whatsapp://, Signal://, APPLE://, Android:// — encrypted at rest. Admins never browse them.
InvitesNo spam. Org personal invites and participant referrals only. Channel policy (TCPA, Meta, APNs) still applies.
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THE POLL
NH State Senate Priorities 2026 — 14 topics, ZIP-matched to the voter.

A 2D graph on each. Then original wording as a traffic light on top 3 and bottom 3 by importance.

1
Housing costs
2
Property taxes
3
Public schools
4
Public safety
5
Roads and bridges
6
Health care access
7
Energy costs
8
Child care
9
Opioid and fentanyl
10
Workforce and jobs
11
Small business
12
Water and environment
13
Election integrity
14
E-Verify / legal work

AXES

Horizontal: Agreement
Disagree − · 0 · Agree +

Vertical: Importance
−9 does not matter to me

0 does not influence my vote

+9 very important to me

Tap the grid or use + / −. Importance stays one word on one line in the steppers.

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REGISTER · SPLASH AND ONE FORM
Create profile once. After save, this button never comes back — it becomes Open polls.
Splash
One form · you and party
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REGISTER · ZIP AND VOTE
Five one-digit ZIP boxes. State fills from the ZIP. Domicile if different. In person, mail, early vote.
Location ZIP · New Hampshire
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REGISTER · RACES AND BONUSES
Ballot races from ZIP + party. Undeclared sees both primaries. Fast-response bonuses are multi-select.
Races · Cash, points, press
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REGISTER · KEY
PIN wraps the key. Hash and API key shown once.
Seal the key
Hash + API key
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SELECT A SURVEY
Polls for you — ZIP-matched, remaining fast-response bonuses listed, preferred bonuses sort to the top.
Begin poll
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SELECT A SURVEY
If bonuses were not set on the profile, choose them here before the poll starts.
Fast-response bonuses
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SURVEY · BRIEFING
Polling area, why this poll, thumbs on every topic, then the 2D grid example.
Start 2D graphs
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SURVEY · 2D GRAPH · 1 OF 14 … 14 OF 14
Agreement centered under the grid. Disagree − / − Agree. Importance is one word on the stepper.
Unanswered
Sample: agree +6 · importance +7
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SURVEY · RANKS
The vertical axis fills disjoint top 3 and bottom 3 — never the same topic in both.
Your extremes
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SURVEY · TRAFFIC LIGHT
Agree, neutral, or disagree — green / yellow / red on each extreme.
Detail 1 of 6 · Agree
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SURVEY · REVIEW
Submit stays locked until graphs and lights are complete. Visibility starts org-only.
14 / 14 graphs · 6 / 6 lights
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SURVEY · FAST RESPONSE AND DONE
If the window is still open, collect the bonus and delivery method. Then more polls for you.
Cash by SMS
Recorded
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ADMIN · CRITERIA
The org filters people who already registered — never a purchased list.
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ADMIN · RANDOM DRAW
Uniform sample of matching hashes, then personal dispatch by opted-in channel.
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ADMIN · FIELDING
If completes lag the target, draw more from the leftover pool. Thin cells first.
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ADMIN · REPORTING
Summary, 2D scatter, and crosstabs. Cells with n < 30 are hidden.
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AFTER SUBMIT
Results visibility is a one-way ladder owned by the tenant.
1

Org only

Default. Members of the requesting org.

2

Invited people

Named reviewers, still hashed. No public URL.

3

Embargoed press

Approved press list, watermarked, clocked.

4

Public

Sort by date, area, topic. Hide cells with n < 30.

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LIVE SITES

The walkthrough is the product, not a wireframe of a future app.

Pitch · surveypitch.georgelambert.org
Admin / reporting · surveyadmin.georgelambert.org
Setup gallery · surveysetup.georgelambert.org
Demo · surveydemo.georgelambert.org

Deck file: Pulse-Polls-Product-Walkthrough.pptx · Proprietary

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